Apter Team Contribution Profile (ATCP)
The Team Contribution Profile clarifies what team members are contributing to the functioning of the team, and how successfully this is being done. It is valuable in studying the relationships between team members and in indicating ways of making the team more cohesive, effective and productive.
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Apter Work Impact System (AWIS)
Climate is the key indicator of organisational success. The AWIS identifies the emotional and motivational
problems within an organisation, pinpointing areas where change is needed to increase organisational effectiveness. It provides both a motivational audit of an organisation and offers suggestions for improvements. |
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ACUMEN©: The Apter Customer Motivation and Emotion Network
ACUMEN is Apter International’s proprietary approach to establishing an emotionally satisfying relationship between brands and customers. Unlike traditional approaches, ACUMEN views customers as real people, with complex patterns of motivations and emotions. Customers often want different benefits from the brand at different times. ACUMEN helps brands build dynamic lasting customer relationships. |
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